For the past 14 years, Charlotte has created and managed brands for many diverse organisations, including: ABN AMRO, lastminute.com, Bank of New York, Christian Dior, Oxera, DMGT and Schroders.

Specialising in communication, Charlotte believes in really getting under the skin of the people who make up organisations; truly understanding what makes them tick, what they believe in, what their internal culture is and then creatively expressing the true benefits to their customers. She then works hard to communicate this to all audiences.

Skills gained during her degree in Graphic Communication at Camberwell Art College and Interior Design qualifications at Chelsea Art College have stood her in good stead to lead global branding projects. The scope of which includes: Corporate Identity, External and Internal Communications, Employee Brand Engagement, Interior Design, Corporate Videos, and Online Applications.

With Employee Engagement for example, Charlotte leads the People Brands creative team, to ensure employees have the freedom to think and act as creatively as possible. She is also passionate about using employee generated creative content in as many ways as possible.

Alongside working at People Brands she also lectures, runs community arts projects and looks after her pride and joys (her children).